Roasting is a heating process that turns the green beans into fragrant coffee. The desired taste and aroma are achieved precisely during this process of roasting. It takes years of training to become an expert roaster. Royal Armenia sells only freshly roasted coffee. This is the coffee that provides a sense of vigor and freshness. The modern packaging with a one-sided fastener allows one to lock in the freshness and flavor of the coffee over a long period of use.